Built to Win Brands
Ben Jura collaborates with entrepreneurial consumer brands like yours to uncover opportunities to dominate their markets by blending strategy, curiosity, and craft to design products, stories, and experiences that capture hearts and minds.
The long story
Bold, simple leadership through brand strategy, identity system development, innovation, packaging, and communication design that gives you confidence and removes the obstacles so your brand can reach great heights.
I’m personally in it with you. I don’t have layers of staff where different teams produce different quality outputs. You get the same advocate, worker-bee, point of contact, and source of accountability—so there is seamless communication and understanding at every step of the journey.
Common Engagements
Brand Development
An end-to-end process leveraging your purpose, values, and insights to identify a path and create the tools to move the needle for your brand. This is distilled into an identity system, including visual and verbal brand language that works across channels and audiences. This is applied to product packaging in a way that delivers your promise, explains your differentiation, and makes shopping online or in-person a breeze—in seconds. On-going ecosystem maintenance follows to ensure everything delivers as intended in a world in constant flux.
Design and Activation
Effective communication that captures attention and has enduring relevance. Incremental needs that are narrow in scope but no less important than your brand foundation work. These are the new product launches, the deployment of your brand across the customer journey, or the updates required by growth, emergent challenges, or cultural forces.
featured insights
Strategies for growth-oriented consumer brands to leverage in 2023
As early as 500 BCE, it was recognized that “the only constant is change,” but today, I’d say fear of change is almost as constant. And this should not be. Change reveals opportunity, spurs progress, […]
New Priorities for the CPG Brands of Today and Tomorrow
A path forward when the old ways no longer work “In the middle of the journey of our life, I found myself within a dark wood, where the straight way was lost.” Rather than […]
Marketing Myopia and the Abuse of Purpose
Framing Lessons from Patagonia and some caution about jumping on the brand purpose bandwagon Recently, there has been a lot of attention given to the decision of Patagonia’s founder’s to give away his company to […]