Built to Win Brands

Ben Jura collaborates with entrepreneurial consumer brands like yours to uncover opportunities to dominate their markets by blending strategy, curiosity, and craft to design products, stories, and experiences that capture hearts and minds.

The long story
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The Still Point

The Still Point

A wholistic wellness brand uncovered their point of difference to win in today's culture of shifting attitudes toward mental and physical health and wellness.
The long story
Link
Turkey Hill Dairy

Turkey Hill Dairy

A regional value brand embraced its origin story and leveraged the transformational magic of ice cream ineveryday moments to redefine what value means and grow its fan base nationally.
The long story
Link
The Still Point

The Still Point

A wholistic wellness brand uncovered their point of difference to win in today's culture of shifting attitudes toward mental and physical health and wellness.
The long story
Link
Turkey Hill Dairy

Turkey Hill Dairy

A regional value brand embraced its origin story and leveraged the transformational magic of ice cream ineveryday moments to redefine what value means and grow its fan base nationally.
The long story
Link
Latin Us Beauty

Latin Us Beauty

A powerful consumer segment was telling itself a story about their hair manifesting their mood, and no established brand was listening. So Latin Us was created to serve the unmet need, and was launched to grow out of that unique cultural mileau.
The long story
Link
Latin Us Beauty

Latin Us Beauty

A powerful consumer segment was telling itself a story about their hair manifesting their mood, and no established brand was listening. So Latin Us was created to serve the unmet need, and was launched to grow out of that unique cultural mileau.
The long story
Link
Why Think Forward

Why Think Forward

Two years into a global pandemic, behavior patterns had shifted enough it was time to share a POV on what that meant for the future for brands. An interactive ‘world’ as layered as our lives, gave context to 3 sociocultural trends, and their meaning for brands.
The long story
Link
Why Think Forward

Why Think Forward

Two years into a global pandemic, behavior patterns had shifted enough it was time to share a POV on what that meant for the future for brands. An interactive ‘world’ as layered as our lives, gave context to 3 sociocultural trends, and their meaning for brands.
The long story
Link
Blue Diamond Growers / Almond Breeze

Blue Diamond Growers / Almond Breeze

To make the most of the momentum in gluten-free and non-dairy categories, Blue Diamond put the expertise of their grower cooperative at the center of their promise to deliver the best of almonds to new segments.
The long story
Link
Blue Diamond Growers / Almond Breeze

Blue Diamond Growers / Almond Breeze

To make the most of the momentum in gluten-free and non-dairy categories, Blue Diamond put the expertise of their grower cooperative at the center of their promise to deliver the best of almonds to new segments.
The long story
Link
New England Coffee

New England Coffee

In response to declining sales as key segments aged out of the market, New England Coffee re-imagined their artisinal equities and regional values in a way that would breathe new life into the brand.
The long story
Link
New England Coffee

New England Coffee

In response to declining sales as key segments aged out of the market, New England Coffee re-imagined their artisinal equities and regional values in a way that would breathe new life into the brand.
The long story

Bold, simple leadership through brand strategy, identity system development, innovation, packaging, and communication design that gives you confidence and removes the obstacles so your brand can reach great heights.

I’m personally in it with you. I don’t have layers of staff where different teams produce different quality outputs. You get the same advocate, worker-bee, point of contact, and source of accountability—so there is seamless communication and understanding at every step of the journey.

Common Engagements

Brand Development

An end-to-end process leveraging your purpose, values, and insights to identify a path and create the tools to move the needle for your brand. This is distilled into an identity system, including visual and verbal brand language that works across channels and audiences. This is applied to product packaging in a way that delivers your promise, explains your differentiation, and makes shopping online or in-person a breeze—in seconds. On-going ecosystem maintenance follows to ensure everything delivers as intended in a world in constant flux.

Design and Activation

Effective communication that captures attention and has enduring relevance. Incremental needs that are narrow in scope but no less important than your brand foundation work. These are the new product launches, the deployment of your brand across the customer journey, or the updates required by growth, emergent challenges, or cultural forces. 

featured insights